Sithembikonsi Sibanda

Sithembinkosi Sibanda

Our Swansea , Our Stories
Sithembikonsi Sibanda

Introduction and Background

My name is Sithembinkosi Sibanda , and I am originally from Zimbabwe, called Bulawayo which is the second largest city in Zimbabwe. I arrived in the UK in 2001, shortly before the 9/11 attacks. I first enrolled at Birmingham College of Food and Tourism, studying marketing. Unfortunately, due to financial difficulties, I couldn’t finish my studies and turned to care work, following the advice of a tutor who was also from Zimbabwe. Care work provided steady income, and I worked in that field for some time.

In 2004, I moved to London, but my brother, who had recently graduated from Swansea University, encouraged me to move to Swansea, where job opportunities were more readily available. When I first arrived in Swansea, I was struck by how much it reminded me of my hometown, Bulawayo. It’s a smaller city, where people seem to know each other, and there’s a sense of contentment without too much ambition for greater things, unlike in London

Challenges Encountered

As a minority in Swansea, one of the first challenges I faced was trying to fit in and find my place in the community. The job market was another hurdle. Often, as an ethnic minority, the available roles felt limited to factory work, cleaning, or care work, despite whatever qualifications or experience we may have brought from our home countries. Starting from scratch can feel demoralising, but it’s a reality many immigrants face.

When I decided to start my own business, it came with its own set of challenges. As a Black woman, trying to secure funding was nearly impossible because I didn’t have an established credit score. Banks wouldn’t offer loans, and I had to rely on family and friends for support. Additionally, people’s opinions can be discouraging. For instance, when I mentioned my plans to open a hair salon, some questioned my decision, pointing out the financial risks. These comments can make you doubt yourself, but it’s crucial to stay resilient

Achievements and Contributions

Despite the challenges, I’ve run a successful business for over 14 years now, which is something I’m incredibly proud of. I’ve participated in hairdressing competitions and was a finalist in the Black Beauty Hair Awards three times. My competitions often involve local talent, giving young people an opportunity to showcase their skills and build confidence.

Engagement with the Local Community

Through my salon, I’ve created a space where people from different backgrounds can meet, connect, and even make business partnerships. It’s become a hub for community interaction.

Messages for the Community

I believe the key to changing attitudes toward diversity and inclusion is being strong in our identities. When we stay true to ourselves, people are more likely to understand and appreciate the richness of different cultures.

Advice for Young People

To young people, my advice is to embrace who you are and where you come from. It takes time to grow into your identity, but with the right people around you, it’s a journey that will help you navigate life confidently. Hair, in particular, plays a big role in identity for many, and through my work, I’ve seen how much confidence it can give people.